Sayf (Adam Sayf Viacava) is an Italian-Tunisian rapper, singer-songwriter and producer known for blending contemporary rap with melodic elements and introspective songwriting. Born in Genoa, he has gained rapid recognition on the Italian urban music scene for his unique sound that mixes street-rap energy with emotional depth
Sayf Journey
Sayf was born into a mixed Italian-Tunisian family and spent his youth between Genoa, Rapallo and Santa Margherita Ligure, learning trumpet and discovering rap around age 14.
He launched his career in 2017 with the Luvre Muzik collective and released early mixtapes like Sono triste (2019) and Everyday Struggle (2020).
In 2024 he co-founded Genovarabe, a collective of emerging Italian urban artists.
His national breakthrough came in 2025 after signing with ADA/Warner Music and releasing the EP Se Dio vuole, along with popular singles such as Pachamama and Chanelina Soubrette.
He also collaborated with major Italian artists and co-wrote successful songs while building his reputation as a live performer. He made his live debut in Milan in April 2025 and has been active on the festival circuit since.
In 2026 he competed at the Sanremo Music Festival with Tu mi piaci tanto, finishing in second place.
Events
About Artist
Sayf (Adam Sayf Viacava) is an Italian-Tunisian rapper, singer-songwriter and producer known for blending contemporary rap with melodic elements and introspective songwriting. Born in Genoa, he has gained rapid recognition on the Italian urban music scene for his unique sound that mixes street-rap energy with emotional depth
Sayf Journey
Sayf was born into a mixed Italian-Tunisian family and spent his youth between Genoa, Rapallo and Santa Margherita Ligure, learning trumpet and discovering rap around age 14.
He launched his career in 2017 with the Luvre Muzik collective and released early mixtapes like Sono triste (2019) and Everyday Struggle (2020).
In 2024 he co-founded Genovarabe, a collective of emerging Italian urban artists.
His national breakthrough came in 2025 after signing with ADA/Warner Music and releasing the EP Se Dio vuole, along with popular singles such as Pachamama and Chanelina Soubrette.
He also collaborated with major Italian artists and co-wrote successful songs while building his reputation as a live performer. He made his live debut in Milan in April 2025 and has been active on the festival circuit since.
In 2026 he competed at the Sanremo Music Festival with Tu mi piaci tanto, finishing in second place.
